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Why are we rebranding?

In the 2022-2027 Strategic Plan, Council identified three goals, the first being "Building a viable and diversified regional economy". In the tactical plan for that goal, rebranding was identified as one of the objectives.

Developing a new unified brand identity — representative of our people, place, and economy — for our residents, investors, Council, and other stakeholders will set the municipality up with a brand that will represent us now and carry us into the future.

Rebranding isn't only a logo, it's also a tool in strengthening three core pillars — People, Place, and Economy. These pillars are all a part of building a viable and diversified economy.

What is rebranding?

Rebranding revisits and solidifies our brand strategy, including core identity, competitive advantage, target audience profiles, and brand positioning. With this direction a revisioning of our marketing strategy will entail – this includes a new logo system, brand deliverables, and may include renaming the municipality, alleviating some of the confusion that stems with sharing a name with the Town.

When will this all happen?

The process has begun. The M.D. has retained Unfussy, a Fort Saskatchewan-based consultant to take us through this process and develop the brand.

Rebranding is not an overnight process. It takes time, consideration, and feedback from our key stakeholders. While the consultation process is expected to be completed by the end of August 2023, the actual changeover will not be immediate.

How you can get involved

We need your input and ideas. There will be a number of ways for key stakeholders — residents, ratepayers, business owners, Council, and staff — to be involved.

The online survey closed July 3, 2023.

We asked questions on our Facebook page during the month of June. Residents and stakeholders are encouraged to answer these questions as we move forward.

Citizen engagement sessions have been organized. Please plan to attend one of the following Open Houses:

July 17 - Eastbourne Hall

July 18 - Riverhurst Hall

Both sessions will be held from 7 to 8:30 p.m. Light refreshments will be served.